Brighton Fringe is the third largest open-access multi-art form festival in the world, and what makes it exceptional is that it is set in a city with a unique heritage that has set the pace, diversity, creativity and innovative thinking in the city and beyond.

2011 was, according to many stakeholders, “the best Fringe yet”. The quality and range of Brighton Fringe events increased along with greater press coverage, media reviews and awards attracting audiences of 180,000 to ticketed and free events across Brighton & Hove. Visit Brighton estimate in the region of one million visitors are attracted into the city in May.

For more information on sponsorship packages, please contact us on advertising@brightonfringe.org or call 01273 764900.

“Open to all corners and quite distinct from its commissioned and curated sibling”
The Guardian Guide

“Brilliant atmosphere in England's nicest city”
Audience member, survey respondent

“Mammoth boundary pushing diary of events”
BN1 Magazine
 

The 2011 Brighton Fringe in numbers

• The third largest fringe festival in the world! (after Edinburgh and Adelaide)
• 625 events (inc. 135 free events)
• Over 3000 performances and about the same amount of participants
• 180 venues
• 1 million visitors attracted to the city during May
• 100,000 tickets sold
• 180,000 total attendances
• 40,000 people visited Fringe City free outdoors festival in Brighton’s Cultural Quarter (3 Saturday afternoons);
• Fringe City partner’s branding on display for 26 days
• Core audience (53%): ‘Liberal Opinions’  (Mosaic segmentation)
• 37% of audiences saw 3 - 5 shows
• 48% had friends and family visiting from outside of Brighton specifically to see Brighton Fringe events
• 100,000 brochures in Brighton, Sussex and London
• 72,000 flyers, 1,500 posters in Brighton and London
• Website hits: 23,584,366
• Unique visitors: 165,709
• 2,000 new Twitter followers during the 2011 campaign
• 1,000 new ‘likes’ on Facebook
• @brightonfringe (Twitter) is now included on 187 Twitter lists